Kim Kardashian’s underwear label, SKIMS, has unveiled one of its most unconventional creations yet — and it’s already sold out.
On Tuesday, October 14, the 44-year-old entrepreneur introduced the “Faux Hair Micro String Thong,” a daring design featuring a blend of curly and straight faux hair available in twelve shade variations, according to the SKIMS website.
The launch was accompanied by a tongue-in-cheek Instagram campaign styled after 1970s game shows, captioned: “Just Dropped: The Ultimate Bush. With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”
Retailing for $32, the product was described as SKIMS’ “most daring panty yet.” Within hours of Kardashian’s announcement, the faux-hair underwear — humorously referred to as “mirkins” — had completely sold out, sparking a wave of mixed reactions from fans online.
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