The much-awaited Big Brother Naija Season 10, fittingly themed "10/10," officially launched on Saturday, July 26, 2025, with promises of high-stakes drama, unforgettable moments, and fierce competition.
This season will see housemates battle it out over the next 71 days for a grand prize valued at ₦150 million in cash and gifts. Beloved host Ebuka Obi-Uchendu returns to guide the journey, bringing his signature charisma and style.
During the premiere, 15 female housemates were welcomed into the Big Brother house—each with a distinct background and personality:
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Zite, a 24-year-old student
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Ayomide, 23, hailing from Ondo State
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Sultana, representing Adamawa State
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Doris Okorie
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Big Soso, from Kaduna State
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Tracy, aged 27
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Ivatar, a single mother of one, half Igbo, half Yoruba, raised in South Africa
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Sabrina
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DJ Jasmine, a music lover from Abuja
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Thelma, a self-proclaimed “boss lady” and mother of one
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Imisi, from Oyo State
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Ibifubara, a therapist and creative from Rivers State
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Isabella, also from Rivers State, a single mum of a 14-year-old who calls herself an “unapologetic seductress”
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Joanna, a 21-year-old single lady from Benue State
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Dede, 23 years old
The male housemates are set to be revealed on Sunday, July 27, during the second part of the launch show, setting the stage for what promises to be an explosive season.
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