Pop superstar Rihanna has reportedly suffered a loss of nearly $36 million following the collapse of her luxury fashion venture with LVMH.
The 37-year-old singer partnered with the French luxury conglomerate in 2019 to launch Fenty, a high-end clothing label operating under the trade name Project Loud France—a reference to her fifth studio album, Loud.
According to Mail Online, Rihanna invested approximately €29.9 million, while LVMH contributed around €30 million to the joint venture. However, the project was discontinued in 2021 as both parties decided to shift focus toward her booming cosmetics and lingerie businesses.
Recent financial filings from Denim UK Holdings, the British-registered company through which Rihanna made her investment, reveal that the singer has incurred losses amounting to about $36 million.
Reports uncovered by The Daily Mail described the venture as having “flopped,” largely due to the COVID-19 pandemic, which imposed travel restrictions that prevented Rihanna from overseeing design operations in Paris and Italy.
At its launch, Fenty drew attention for its premium pricing, with items such as a padded denim jacket selling for nearly $1,000 and a corseted shirtdress priced at around $810. The label was positioned at the ultra-luxury end of the market, distinguishing it from Rihanna’s other successful ventures like Fenty Beauty and Savage X Fenty.
In a joint statement at the time of the brand’s closure, Rihanna and LVMH reaffirmed their commitment to expanding the broader Fenty ecosystem, focusing on cosmetics, skincare, and lingerie.
Though Project Loud France—the official name of the fashion house—failed to make the expected market impact, this marks only a minor setback in Rihanna’s otherwise thriving business empire.
With a career spanning two decades, the Grammy-winning artist remains one of the world’s wealthiest entertainers, boasting an estimated net worth exceeding $1 billion.
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